This building, designed by Adolf Loos, was built in 1912 in an early Modernist style and is one of Vienna’s most important landmarks of modern architecture. It stands on wave-patterned marble columns and features a strictly geometric, almost ornament-free façade, which sharply contrasts with the richly decorated historic buildings around Michaelerplatz. At the time of its completion, it caused a major public controversy and was harshly criticized for "destroying Vienna’s beauty" because of its radical rejection of classical ornament. Originally, it served as the flagship store of the luxury fashion house Goldman & Salatsch, and it is currently used for banking and administrative offices.