Looshaus

A really interesting building that stands out from the usual ornate Vienna architecture. Its simple, modern design feels surprisingly bold compared to everything around it. Worth stopping by, especially if you’re into architecture or want to see a different side of Vienna

This building, designed by Adolf Loos, was built in 1912 in an early Modernist style and is one of Vienna’s most important landmarks of modern architecture. It stands on wave-patterned marble columns and features a strictly geometric, almost ornament-free façade, which sharply contrasts with the richly decorated historic buildings around Michaelerplatz. At the time of its completion, it caused a major public controversy and was harshly criticized for "destroying Vienna’s beauty" because of its radical rejection of classical ornament. Originally, it served as the flagship store of the luxury fashion house Goldman & Salatsch, and it is currently used for banking and administrative offices.

When tailors Goldman und Salatsch got Adolf Loos to design their new premises in the early 1900s, let’s hope they believed that any publicity was good publicity. As a pioneer of modern architecture, Loos chose to give the new building a more functional, plainer look than was common in a Vienna dominated by historicism and the aesthetics of the local brand of Art Nouveau (Jugendstil).

A beautiful and busy place to visit, take a walk around and dine especially in the night.

Best house in the scultural barroque magnificient city