Mjúk Iceland

Stopped into Mjuk and had a great experience. My wife found a beautiful woolen hat—fleece-lined, incredibly soft, and perfect for the weather. The shop has a charming, family-owned feel, with friendly service and a thoughtful selection of quality items. A lovely place to browse and buy. Highly recommend!

The blond young girl in the Outlet store and the Greek clerk were super nice and patient with us ❤️. They solved all our questions about the production and the materials used, we ended up buying two hats and combining them with different pompoms. She even fluffied them with steam and said how to take care of them. I highly recommend checking out the outlet, they have discontinued seasonal colors or patterns but they are the same quality as the other stores. I am so happy with my hat, is suuuuper soft and warm. And to everyone that is criticising the use of nylon or some polyester— it is needed to make the clothing a little bit stretchy, you don't have to buy it if you don't want to or rant about it here! Thank you so much, it is such a nice memory of Iceland 🥰

Leave room in your luggage for a blanket from this delightful place. A trip to Reykjavik is not complete without one. If the price is high, the local Red Cross charity shop sometimes has blankets knitted by volunteers using Icelandic wool which are unique, splendid and save the world in the process.

Wonderful experience shopping here! They have customizable hats and garments made in Iceland.

The quality of everything is excellent and the staff are very helpful answering questions. There’s plenty of colors of hats but less of scarfs. I’d recommend getting a hat here with fleece lining because it’s so warm.